Case Study: Jensen Huang (NVIDIA CEO)
Leadership Communication & Organizational Performance Analysis
Jensen Huang - 2023 Interviews & Communications:
- March 2023 GTC Keynote (AI transformation narrative) - Watch Video
- Q4 FY2023 Earnings Call (February 2023, discussing AI surge) - Read Transcript
Performance Data - Dramatic Approximation:
FY 2023 (ended January 2023):
- Revenue: ~$27 billion
- Profit: ~$4.4 billion
FY 2024 (ended January 2024):
- Revenue: ~$61 billion (125% increase)
- Profit: ~$30 billion (580% increase)
Analysis Focus: Examine the relationship between Jensen Huang's narrative strategies in 2023 and NVIDIA's extraordinary performance outcomes in 2024.
Financial Data Sources:
Note: Students will receive the NAFRA coding framework and instructions in class. The CEO speech/interview will be the primary material for analysis.
Cooper, M. I. (2024). Language of legendary leaders: An exploratory sequential mixed methods study on narrating highly successful organizations (Doctoral dissertation). ResearchGate. https://www.researchgate.net/publication/379929050